Increase Website Traffic and Keep People Coming Back!

By getting your site visitors to keep coming back to your website, you will increase website traffic, build a level of trust, and establish your business as an authority in your field. This increased traffic also builds loyalty to your brand. When visitors return to your website regularly, they seek more advice and become returning customers.

So, following are my top ten ways to increase website traffic and make your website stick!

Design, Branding, and Site Navigation

One of the first things a person sees when they enter your homepage is your logo and branding. This is why many people spend a lot of time and money on logos, due to first impressions from a visitor’s perspective. By having a clean, professional font, or a fun and wacky picture, you are attempting to create a sense of trust between the visitor and yourself. Site Navigation is critical. If the visitor cannot work their way through the site, they won’t come back, period. This trust is key to making the visitor feel more at home and more likely to return, helping to increase website traffic over time.

Easy To Find Contact Details

Make sure on every page of your site there is a noticeable contact button or link so that readers can get in touch with you if there is a problem or simply if they have any worries or queries. This accessibility helps to build trust and increase website traffic as visitors feel more comfortable returning.

Regularly Publish New Content

Content is King! If you want your visitors to return to your site, you need to give them a reason. By regularly publishing new content, you will increase website traffic as visitors will rely on your site as a valuable resource.

Include Dynamic and Interactive Content

One easy way to pique interest is to feature some sort of interactive element on your website. Some examples are polls, forums, or blogs. Dynamic content encourages visitors to return regularly for updates, further helping to increase website traffic.

Build a Mailing List

If your website does not change every day, but you still want to alert your users when there is new content, then it is a good idea to create a mailing list. Try putting a subscription form on your home page. When you alert your visitors, be sure to include a link back to your site in the email, helping to increase website traffic by drawing users back to your site.

Throw a Contest

Believe it or not, contests are great traffic generators. And the bigger the prize, the more traffic you’ll have. Consequently, one way to maintain a steady stream of traffic is to hold monthly giveaways, which can significantly increase website traffic.

Ask For Suggestions

While you may be publishing content that you think will interest your visitors, it’s probably a good idea to verify this. By engaging your audience and asking for suggestions, you can create more relevant content, encouraging repeat visits and helping to increase website traffic.

Inspire Confidence

There are many millions of websites online today. And for every genuine website, there are two bogus websites. To stand out, you need to inspire confidence by providing unique information and displaying contact information on your website. This will encourage visitors to return and increase website traffic.

Write for Humans – Not Search Engines

We all understand the benefits of SEO (Search Engine Optimisation). This is where we use certain keywords and phrases inside our website content to get a high listing in Google. However, the key is to provide information that is ‘Human Ready!’ Don’t get caught up in writing your site solely for search engines. Find the right balance, and you will not only gain a higher search engine ranking but also increase website traffic as visitors engage with your content.

Give Them A Reason To!

By giving your site visitors and customers a reason to keep coming back to your website, you will not only increase website traffic but also boost word-of-mouth marketing for your online presence. Providing ongoing information and articles of interest to your market is a great way to achieve this. You could also offer a valuable free service.

Once people are coming back to your website, they are likely to browse through your products and services while they are there, further helping to increase website traffic and conversions.

Ready to Increase Website Traffic?

Looking to boost your website’s traffic and keep visitors coming back? Our team of experts can help you optimise your site and implement effective strategies tailored to your business needs. Get in touch with us today to start building a stronger online presence.

FAQs About Increasing Website Traffic and Visitor Retention

1. How can I increase website traffic effectively?

Increasing website traffic involves several strategies, such as regularly publishing fresh content, optimising your site for search engines, and engaging visitors with dynamic, interactive elements like polls, blogs, or contests. Additionally, ensuring your website is user-friendly with easy navigation and accessible contact details can encourage repeat visits, which is crucial for sustained traffic growth.

2. Why is regular content publishing important for website traffic?

Regularly publishing new content is vital because it keeps your website fresh and relevant. Search engines favour websites that update their content frequently, which can improve your search rankings. Additionally, consistent content gives visitors a reason to return to your site, helping to build loyalty and increase overall traffic.

3. How does a mailing list help in retaining website visitors?

A mailing list allows you to stay connected with your audience by notifying them of new content, offers, or updates on your website. By sending regular emails with links back to your site, you encourage repeat visits and maintain engagement with your audience, ultimately increasing website traffic and conversion rates.