How Many Website Pages Do I Really Need?
Essential Website Pages for Small Business Success
This is something we get asked a lot. Rather than giving you a lot of techno babble or SEO tips, let’s keep it simple.
Why Structure Matters for Small Business Websites
From a website structure perspective, every small business, no matter how big or small, needs at least five essential pages. This not only allows the website to be structured in a way that your customers can easily navigate, but it also enables you to build your business online in a straightforward, step-by-step process.
In reality, the essential website pages for small business cover the basic information that we discuss with our potential customers. These include the Welcome, Who We Are, What We Do, Why Choose Us, and Contact Us pages.
Home Page
The Home Page is one of the most essential website pages for small business success. It serves as the main sales and marketing page. Here, we welcome your site visitors and provide an overview of your services. This page should make a strong first impression and clearly communicate what your business is all about.
About Us Page
The About Us page is another key website page for small businesses. It’s where you establish your credentials and experience. However, it’s also the perfect place to talk about how you will help your customers and reinforce the benefits of doing business with you. This page builds trust and allows visitors to connect with your brand on a personal level.
Products/Services Page
Among the essential website pages for small business is the Products/Services page. This page details what you can do for your customers and can be expanded as your online presence grows. The key point here is to remember that if you’re a small business, you need to show your value by demonstrating exactly what you offer and how your business excels in delivering those services or products.
Testimonials Page
While the rest of the website focuses on what you can do for your customers, the Testimonials page lets others speak on your behalf. This is one of the important pages for a business website, showcasing testimonials that highlight how you’ve successfully helped your clients, providing social proof of your expertise and reliability.
Contact Us Page
The Contact Us page is another essential website page for small business websites. It should include easy-to-find contact details and an email form for your clients to use. I would recommend against just listing your email address, as it invites spam. Instead, use a form that protects your contact information while making it simple for potential customers to reach out to you.
Additional Pages to Consider
Other key website pages for small business websites include a portfolio of your work and a case study section where you can showcase how you’ve helped a customer achieve their goals. These pages can further demonstrate your expertise and the value you bring to your clients.
