Scorched Media Web Design Portfolio – Eversafe Security
The Client
Eversafe Security supply and install alarm systems, security CCTV camera systems for residential and commercial properties in Brisbane.
Project Overview
The Eversafe Security website was designed to convey the company’s dedication to providing reliable, cutting-edge security solutions. The clean and professional design instills trust and confidence in visitors, aligning with Eversafe’s mission to protect homes and businesses. The website is fully responsive, ensuring that users across all devices—whether on desktop, tablet, or mobile—can easily navigate and access the full range of Eversafe’s security services.
Key Features of the Website
Trustworthy and Professional Design
The design of the Eversafe Security website is both sleek and professional, using a colour palette that emphasises security and reliability. Dark blues, greys, and whites dominate the design, creating a sense of trust and stability. The clean, structured layout makes it easy for visitors to navigate and understand Eversafe’s offerings, while high-quality visuals highlight the company’s expertise in security system installation, maintenance, and monitoring.
User-Centric Navigation
The website features an intuitive menu structure, allowing visitors to quickly access key information about residential and commercial security services. The services section is well-organised, clearly outlining each of Eversafe’s security solutions, such as CCTV systems, alarm systems, access control, and security monitoring. This user-friendly navigation ensures that potential clients can easily explore the services and find the best security solution for their needs.
Fully Responsive Design for All Devices
The Eversafe Security website is designed with responsiveness in mind, ensuring a seamless user experience on any device. Whether customers are browsing from a desktop at home or a mobile device on the go, the website’s layout automatically adjusts to provide the same high-quality experience. The mobile-friendly design is essential for users who need quick access to Eversafe’s services, especially in times of urgency or when searching for security solutions on-site.
SEO-Optimised for Local Search Visibility
To enhance online visibility, the website is built with SEO best practices. Local SEO strategies have been integrated to ensure that Eversafe ranks highly for key search terms related to security systems and monitoring services in its service areas. By optimising the content with industry-specific keywords and localised meta tags, the website helps the company attract more organic traffic from customers searching for security solutions in the region.
Service-Focused Content
The content throughout the website is designed to educate and inform visitors about the various security services offered by Eversafe. Each service is presented with clear, concise descriptions, ensuring potential clients understand how the company’s solutions can protect their homes or businesses. The emphasis on value-driven content positions Eversafe as a knowledgeable and trusted expert in the security industry.
Clear Calls-to-Action (CTAs)
Strategically placed CTAs throughout the site, such as “Get a Free Quote” and “Contact Us Today”, make it easy for visitors to take the next step. These buttons are visually prominent and action-oriented, guiding users toward contacting the company for more information or requesting a security system quote. This clear and concise approach ensures that visitors are encouraged to engage with Eversafe as soon as they’re ready.
Trust, Results, and Expertise: Working with Scorched Media
We’ve had our website for about 4 years and recently found that enquiries for our business were declining. We also had been flooded with spam emails and telemarketers telling they could get us on page 1 of Google. Wow, just what we needed, but I’ve heard that before and actually went with one of these telemarketers 2 years ago which caused a lot of issues with our website. Clearly, it was time to fix our website.
I contacted about six of the spammers and telemarketers and let them give me their spiel, pricing and vision of where they could get me. They were really no different to what I’d experienced in the past – so discarded them. I put adverts on Air tasker – the people were just not professional and knowledgeable of website, Google or sales and marketing. I was tired of trying to do it on the cheap! Time to get professionals. I went to Google and did a search for web design business. I read lots of websites to find out about those businesses and their services to get a feel if they were the right people to fix my site and get me sales. I contacted 5 “local” businesses. Only two replied. One had a 4 page T&C’s where all IP was theirs and not mine, and would not do ANYTHING about my website until I signed their Agreement and paid them money – not off to a good start.
The other one called me on the same day. This was Darren from Scorched Media.
We had a long chat while we checked out my website together, pointing out what would be holding it back and how it impacted on Google searches. Darren offered, at no cost , to use his internet tools to see how we were ranking, what competitors sites were doing, and what needed to be done to really fix the website and get sales enquiries., He also offered to give me free advice on what should be done to my site, even if I went with someone else. He did a lot of work to determine where we needed to take the website BEFORE I agreed to go with him, all with no obligation.
I felt that he was “putting his money where his mouth was”, and was genuinely interested in helping our business and to get an effective website. All IP belongs to me and if I want to take my site or business elsewhere, he has no penalties. However, he’s been great and I can’t see why I’d go elsewhere. That was in September 2021, this is now January 2022.
Darren has done what he said he’d do, always within the time he states, and proved that he knows what he’s talking about with Google rankings and sales and marketing to bring us more enquiries. Yes our site is a work in progress as we don’t have big budget, but Darren allowed us to spread payment of his invoices over a few months.
Thanks Darren that really helped. I wish I’d found Darren and Scorched Media years ago, my business would be much better and bigger. Thanks mate, keep up the good work.
Ian, Eversafe Security
