Scorched Media Web Design Portfolio – RealCloud Solutions
The Client
RealCloud Solutions are business consultants based in Brisbane. working with businesses of all sizes to develop and implement a framework to improve business performance, efficiency and profitability. They are also a marker leader in AI Employee solutions and provider of fully qualified virtual staff to Australian businesses.
Project Overview
The Real Cloud Solutions website was designed with a vibrant, modern, and minimalistic aesthetic, ensuring a clean and professional look that reflects the brand’s identity. The design is fully responsive, providing a seamless user experience (UX) across all devices—whether viewed on desktop, tablet, or mobile. By focusing on responsiveness, the website adapts perfectly to various screen sizes, ensuring easy navigation and optimal performance for all visitors.
Enhanced User Engagement with Strategic CTAs
A critical aspect of this redesign was the integration of strategic Call-to-Action (CTA) buttons throughout the site. By incorporating callouts, “Read More”, and “Get Started” buttons into the page headers and key sections, we ensured that visitors are constantly encouraged to engage with the site’s content. These CTAs act as guideposts, leading users to the most important actions, whether it’s learning more about the services or initiating a conversation with the company.
- “Read More” Buttons: These are placed in sections that pique visitor interest without overwhelming them with information all at once. They provide a way for users to dive deeper into topics when they’re ready, boosting engagement and increasing time spent on the site—both of which are important for SEO.
- “Get Started” Buttons: Positioned strategically to capture attention at key decision points, these buttons prompt visitors to take action, such as booking a consultation or reaching out for more information. The clear, action-oriented text makes it easy for visitors to understand the next step and encourages lead generation.
Optimised for Conversions and SEO
Every aspect of the design was tailored with user engagement and conversion optimisation in mind. The vibrant colors and clean layout create a welcoming atmosphere, while the minimalistic design keeps distractions to a minimum, allowing visitors to focus on the content and the CTAs.
From an SEO standpoint, the responsive design and fast load times improve the site’s ranking potential, while the well-placed CTAs encourage deeper site interaction, further enhancing the site’s SEO performance. The callout sections are also designed to naturally incorporate keywords and draw attention to the company’s core services, contributing to higher visibility on search engines.
Seamless User Experience (UX)
The fully responsive design is essential for ensuring that no matter how users access the site – whether through a smartphone, tablet, or desktop—they have a consistent, enjoyable experience. The fluid layout ensures that the content is easy to read and navigate, and the interactive CTAs help guide users intuitively through the site. This ensures visitors are more likely to convert, whether they’re casually browsing or actively searching for a solution.
