Scorched Media Web Design Portfolio – MotoREcycle
The Client
MotoREcycle is a motorcycle wrecker based in Capalaba in Brisbane, specialising in quality used Japanese motorcycle parts and accessories. All second-hand parts are tested before being offered for sale.
They also stock a wide range of consumables such oil filters, air filters, levers, spark plugs, indicators, chain and sprockets, and oils.
Project Overview
The Motorecycle website was designed with a modern, professional, and functional aesthetic, offering a clean look that aligns with the brand’s identity as a leading motorcycle retailer. The design is fully responsive, ensuring a seamless user experience (UX) across all devices—whether accessed from desktop, tablet, or mobile. By focusing on a responsive design, the website adapts fluidly to different screen sizes, delivering an optimal browsing experience for all users.
Enhanced User Engagement with Strategic CTAs
A core aspect of the Motorecycle website is the integration of strategically placed Call-to-Action (CTA) buttons to boost user engagement and conversions. By positioning “View Our Range and “Contact Us” buttons throughout the site, visitors are consistently encouraged to explore available products or make direct inquiries, ensuring they are guided smoothly toward key actions.
- “View Our Range” Buttons: Positioned across the homepage and product sections, these CTAs allow visitors to quickly access and explore the current stock list. The clear, action-oriented text invites users to dive deeper into the available motorcycles, boosting both engagement and time spent on the site.
- “Contact Us” Buttons: Placed at critical points, these CTAs encourage visitors to reach out for more information or to make an inquiry about specific products, driving lead generation. The straightforward messaging helps users understand the next steps, making the process of getting in touch with the team effortless.
Optimised for Conversions and SEO
The website was designed with conversion optimisation in mind, ensuring that every page encourages action while maintaining a clean and distraction-free layout. The clear CTAs, easy navigation, and smooth browsing experience make it simple for visitors to take the next step, whether it’s exploring the inventory or contacting the team for more information.
From an SEO perspective, the responsive design and mobile-friendly layout enhance the website’s ranking potential. Fast load times and optimised content help drive organic traffic, while well-placed CTAs and keyword-rich content naturally boost SEO performance. The email-based stock update feature also ensures that product information remains current, providing a seamless experience for both users and search engines.
Seamless User Experience (UX)
The Motorecycle website ensures a consistent and enjoyable user experience across all devices. The responsive design guarantees that no matter how users access the site—whether through a smartphone, tablet, or desktop—the content is easily navigable and engaging. By simplifying the structure and adding interactive CTAs, users are intuitively guided through the site, ensuring higher conversions whether they’re casually browsing or actively looking to make a purchase.
