Scorched Media Blog

The role of search engines is to deliver the best quality, most relevant websites in Search Engine Result Pages (SERPs). As searchers, that's exactly what we want too

Content management or updating the information on your website is crucial to maintaining successful communication with your existing and potential customer base.

Website owners are generally so busy running their companies that updating or refreshing their sites is not normally high on their list of priorities. Unfortunately, this oversight can and often does have seriously negative effects on their businesses.

Being found by your customers on Google is an essential part of the success of your website. However, this is the aim of almost every business that launches a website, so competition for places in your market is fierce.

Following is our step by step website planner, that will have you well on the way to achieving a successful website.

Great websites don't "just happen." They are the result of good design and site principles, which make it easy for your visitors to find what they are looking for. So, the success of your website is directly related to how well your site is planned, so this means laying the groundwork first.

To write persuasive web copy, use the techniques that work off-line as they also work equally well on-line. It's so easy to incorporate a lot of pictures, graphics, and other gizmos to grab the attention of your visitor, but the most successful websites employ clear and uncluttered copy.

By getting your site visitor's to keep coming back to your website, you will build a level of trust and they will see your business as an authority in your field and build loyalty to your brand.  This means when they keep coming back to your website, get more advice and become returning customers.